MCQ Portal

Which of the following methods involves investing in high-growth start-ups in preferred sectors?

Crowdfunding Equity Financing Venture Capital Funds Angel Investors

In which start-up valuation method are start-ups compared to those already funded?

Scorecard Valuation Comparable Transactions Market Multiple Risk Factor Summation

In which model do wholesalers and manufacturers directly sell products to consumers?

Reseller Disintermediation Marketplace On-demand

A fast-food chain pays a movie company to showcase their food in a film enjoyed by the actors. What type of marketing strategy is followed here?

Brand Marketing Stealth Marketing Partner Marketing Relationship Marketing

In which analysis method is the goal to discover hidden trends that would otherwise be difficult to observe?

Regression Analysis Factor Analysis Cohort Analysis Time Series Analysis

Which of the following is not a risk involved in Government Securities?

Interest Rate Risk Re-investment Risk Default Risk Maturity Risk

Which of the following is not an essential element of a good Mission Statement?

It should mention the primary purpose of the business It should reflect the capabilities of the business It should reflect the weaknesses of the business It should capture the spirit and essence of the business's legacy

Which of the following is not considered a generic competitive strategy?

Cost Leadership Strategy Differential Strategy Focus Strategy Alliance Strategy

Which of the following business models is associated with selling social services?

Entrepreneur Support Low-Income Client Employment Free-for-Service

Which of the following is a risk transfer strategy?

Internal Netting Processes to Manage Currency Exposures Joint Venture Insurance Future Contract

MR KAYON is a startup that has developed a new mobile application for managing personal finance - Mutual Funds, Pension Funds, Insurance and Retirement Planning. The Startup is in operation for last 10 months but has a small growing user base for its App. However company is struggling to generate market traction and increase its customer acquisition rate. The initial progress of startup and the momentum it builds as it grows clearly indicates that product is viable and getting attention from target audience. Traction is proof that somebody wants their product and communicate momentum in market adoption. The more market traction you can demonstrate the less risk there is in the investment.

Answer from Question 1 to 5

(i) The term traction refers to the:

Clear indicator of demand Getting attention Demonstrate risk Initial progress

(ii) Which of the following is not an effective strategy for MR KAYON to generate market traction?

Value Proposition Leveraging influencer Word of mouth marketing Behavioral pattern of target audience

(iii) MR KAYON can identify and target its ideal customer segment by:

Analyzing to identify key demographics and psychographics Building a strong brand identity Targeting digital marketing Customer engagement

(iv) Traction is important to all startup stakeholders. It is particularly important to:

Employees Entrepreneurs Society Investors

(v) When MR KAYON is raising capital from friends and family, the amount of market traction that you can demonstrate is:

Strong Steady Limited Viable

June 2024 ENTS Paper